Promotion (sigh) Is Part of Publishing

Writing in the Chronicle of Higher Ed last year, Cooper Union dean William Germano pointed out that it’s not enough to do the research and write the book: you’ve got to talk it up.

Hard times and high costs are pushing academic publishers toward new collaborations and new business models.  Building a broader audience for your work through blogging, speaking, and writing spin-off articles helps you–and the industry.  Give an earful to a nonspecialist.

If you’re still working on the book part, UC-Santa Barabara linguistics professor Mary Bucholtz offers tips, especially for first-time authors.  One of the first: abandon perfectionism.

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